But if you are interested in protecting your privacy, blocking ads, and the invisible web trackers they may carry with them is imperative. If you don’t mind companies compiling records of your Internet activities for their own use, this might not sound so bad. This accounts for the phenomenon of visiting a website on, say Hawaiian Vacations, and suddenly ads for Hawaii start appearing wherever you go online. Advertisers can use this information to choose the ads you see, based not only on what site you are currently visiting but on where you have been and what you have done in the past. These bits of code and data allow advertisers to keep track of you as you visit locations on the World Wide Web. A few years ago, the kinds of ads you would see on a site were there simply because they were relevant to the site.īut today, many ads come equipped with web trackers. That is also true, but there is a hidden price of getting these ads. Some people would argue that most ads come from reputable sources like Google, and are often of interest to you. Just because a website is reputable and trustworthy, that doesn’t mean that all the ads appearing on its site are safe.
And the website often has little control over which ads appear. The ads that appear on sites are usually created by third parties like advertising agencies or even individual product developers. We can understand that argument, and might even agree if the ads that appeared on sites were only negative in the sense that they are annoying or view-obscuring.īut ads can also contain malicious code and misleading information. Now some people would argue that ad blockers are unfair since adverts are the way web sites earn their money. After all, they slow down your browser, take up valuable screen space, and are often quite annoying. It might seem obvious why you would want to block ads from appearing on web pages you view.
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